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Advertising for the little guy.


Welcome to Pluck. Pluck is a (tiny) creative shop that’s all about advertising for the little guy: the small business with big ambitions. So if you’re the CMO for Unilever or InBev, just keep walking, buddy. But if you’re a regular Joe or Jo who wants better ads, more sales, more customers, and all that sort of thing, we’re here to help.


Past work

Full disclosure: I’ve been in advertising for a long time. I’ve worked in broadcast, corporate marketing, and at some really great ad agencies. So the work that you’re seeing was done at my previous employers, for previous clients. I was copy and concept, and worked with some really talented Art Directors who made things beautiful.

What Pluck offers


The most important thing that I do is something your customers will never read or watch or click: it’s a thoughtful discussion about what you want to do, and the best way to go about it. It’s where all great advertising begins.


There are a zillion vehicles for executing an ad campaign, but one one place to start: a darned good idea. That’s what I do: compress an extensive sales argument into a few words, a few lines of code, or a few dozen pixels.


Copy is the compact, efficient means for conveying big ideas, and whether it’s a brand tagline, a new product name, or five words on a billboard, it’s both my first love and the sweet spot of my services.

What people say

Meeting went great. Client Impressed. Bacon Saved.

Tim Putman, Principal at That’s Cleverly Done

“one of the best writers I have ever worked with and certainly the top of the creative pool in West Michigan”

Nancy French, Senior Director of Communications
University Development, Grand Valley State University

“… one of the most genuine, multi-skilled, hard-working assets I have had the privilege to work with …”

Brent Huffman, JDA Worldwide

“Clients and colleagues comment how great our website looks. Thanks for creating an easy-to-use tool. It’s perfect!”

Lucky Duck Childcare

Ready to get started? Call Pluck at 616.717.2160

What can Pluck do for you?