Welcome to Pluck. Pluck is a (tiny) creative shop that’s all about advertising for the little guy: the small business with big ambitions. So if you’re the CMO for Unilever or InBev, just keep walking, buddy. But if you’re a regular Joe or Jo who wants better ads, more sales, more customers, and all that sort of thing, we’re here to help.
Full disclosure: I’ve been in advertising for a long time. I’ve worked in broadcast, corporate marketing, and at some really great ad agencies. So the work that you’re seeing was done at my previous employers, for previous clients. I was copy and concept, and worked with some really talented Art Directors who made things beautiful.
What Pluck offers
The most important thing that I do is something your customers will never read or watch or click: it’s a thoughtful discussion about what you want to do, and the best way to go about it. It’s where all great advertising begins.
There are a zillion vehicles for executing an ad campaign, but one one place to start: a darned good idea. That’s what I do: compress an extensive sales argument into a few words, a few lines of code, or a few dozen pixels.
Copy is the compact, efficient means for conveying big ideas, and whether it’s a brand tagline, a new product name, or five words on a billboard, it’s both my first love and the sweet spot of my services.